• «As a travel technology enthusiast,
    I flourish in dynamic and
    fast-paced environments.
    These continuously demand
    new changes and challenges.»

    Heiko Siebert


Travel technology and distribution
are my passions.

I am an innovative, solutions-driven and customer-focused professional with more than 25 years' global experience. My expertise is in E-Distribution technologies, Revenue Management, Reservations and Sales Strategies. I have a proven ability to lead teams worldwide and to spearhead the implementation of cutting-edge technologies.


I offer consulting services in the fields of E-Distribution, Revenue Management, Reservations and Sales Strategies. My partners are hotel management schools, universities, companies as well as investors. I assist partners in all project stages and with all technological backgrounds and setups. My support reaches from early market research to the selection of optimal distribution systems and the final implementation. Currently customers are located in Switzerland, Europe and Near/Middle East.



New technology requires training. Our fast-paced environment calls for the modernisation of lectures according to current themes and market trends. As lecturer and trainer, I aim to provide courses and materials which fit our world today. I offer basic and advanced courses on Digital Distribution at SHL (Schweizer Hotelfachschule Luzern) as well as Distribution Basics, Strategy and Applied Strategy at ECRME (European Center for Revenue Management Education).


About me

I offer consulting services and training for hotel management schools, universities, companies and investors. I serve on the board of the SHMA Switzerland and as a certified trainer. Also, I hold an MBA from the Rotterdam School of Management, Erasmus University.