Distribution Strategy

Electronic distribution has undergone a vast development in the past years. The key challenges are multi-faceted: more channel maintenance, the integrity of Rate Parity, immediate market responsiveness, the relationship to OTAs, brand consistency across distribution channels, technology, management and training as well as a constant skill to adapt to a changing global environment.

Company executives, hoteliers and chains are often overwhelmed by the choice of distribution providers, the complexity of handling systems simultaneously and the challenge of keeping in line with company revenue goals.

Distribution activities as well as action plans should be balanced in order for a distribution strategy to fit into your company's overarching goals.

How I can support your company's distribution goals:

•   Develop a distribution strategy for your company

•   Set up practical action plans for Hotel, Destination Management and other Travel Industry companies and offer support on implementation

•   Health-checks: objective analysis determining if actions are in line with market requirements and technological developments

Offer professional development and employee training (Training)